roompad Case Study | Stuttgart-Marketing GmbH
In the past few years tourism marketing of the region of Stuttgart has significantly changed, due to the increasing possibilities of digitalization. The latest project of Stuttgart-Marketing in cooperation with roompad is named "Digital Guest Folder Region Stuttgart".
Guests in Stuttgart especially appreciates the selected information which are tailored to his individual needs and thus are very valuable to them. These information shall reach the guest before, during and after the stay. In the best case we're talking about a specific customer relationship by means of latest communication methods. The purpose of the project "Digital Guest Folder" is to introduce a comfortable and innovative service system for all hotels in the region of Stuttgart. Its goal is to give guests real-time information about offers of the hotel and its destination. Guests are acting more and more digital, and this way a permanent contact with them has advantages for both: the guests and the hotel. Hotel and guests can stay in direct communication, it improves service and comfort, as well as increased use of various offerings.
„The ‚Digital Guest Folder Region Stuttgart‘ is another important milestone on the way to digitalization. It is our task to create an additional value for the hotel guest before and during his stay and to inform via the best possible ways. No matter if in the hotel room or in the city – the Stuttgart traveller receives individualized impulses on touristic offers", Armin Dellnitz, execute manager of Stuttgart-Marketing GmbH and Regio Stuttgart Marketing- und Tourismus GmbH explains.
„This chance is coming at the perfect time.“ Simeon Schad, owner of the V8 Hotel and chairman of the section of Tourism and Hospitality, DEHOGA district office Stuttgart adds. „The digital access on the hotel rooms to touristic offers in the region of Stuttgart is gaining growing popularity and more and more of our guests are asking for it.“
As partner Stuttgart-Marketing chose roompad GmbH from Nürnberg. The software company has extensive knowledge and experience in this new market and has developed an application that is tailored to meet the requirements of the region of Stuttgart. The Stuttgart based system house MetaComp GmbH is available to hoteliers as local on-site contact.
Due to their digital character roompad additionally provides a lot more advantages for hotels like:
- Addressing guests individually
- Live-Chat for easy communication with the guests
- Roomservice, spa, and restaurant offers
- Push notifications directly to the guests
- Guests can give feedback during their stay
- Guest-ABC and hotel folder always up to date
- Language package includes DE, EN, FR, IT, ES, RU
- Integration of existing hotel systems
The special value in conjunction of the project partnership: The "Digital Guest Folder Region Stuttgart" has a direct interface connection to the product and offers database of Stuttgart-Marketing and Regio Stuttgart. This enables the hotels to present extensive and up-to-date information about touristic highlights and events of the region Stuttgart to their guests. Geo-based offers of the region of Stuttgart are displayed according to the distance to the hotel. The entire maintenance of the information, events and offers is assured by Stuttgart-Marketing GmbH.
Tourism Interface of Stuttgart-Marketing Live in Action
Daily Updated Event Calendar
Via the API all events of the whole region of Stuttgart within the guest's duration of stay are displayed and sorted by location based distance to the hotel.
On a special tile on the roompad home screen daily updated and rotating top tourist features of the city and the region of Stuttgart are displayed.
Stuttgart Tourist Guide
The Tourist Guide offers an extensive catalog with information about top tourist features, destinations for a day trip, the automtive region Stuttgart as well as StuttCard partners.
News via Push-Notifications
Guests are notified about daily updated touristic offers and regional news via push messages on the roompad tablets.